Handling Secrets
There’s an article in The New York Times today, “How Companies Learn Your Secrets,” which offers a lot of insight into how practical predictive models are built, as well as how we need to put thought...
View ArticleMore on secrets
In yesterday’s post, I mentioned an article from The New York Times which discussed customer research at Target. The folks at Target weren’t so happy about the journalist’s research. He offered them a...
View ArticleFrom the horse’s mouth
The New York Times report about Target’s pregnancy prediction model has made a splash in 2012, but Predictive Analytics World had it in 2010, presented by Target’s own Andrew Pole. His talk is much...
View ArticleYet more on Target’s pregnancy predictions
Ever since February, when the New York Times published a piece by Charles Duhigg mentioning Target’s use of predictive analytics to identify potentially pregnant customers, people have been talking. A...
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